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My Role
UX Designer & Researcher
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Duration
2 months
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Tools
Figma, Figjam, and Zoom
Project Brief
A Vocabulary learning app designed to increase people’s vocabulary. This app offers multiple methods to study and fun activities to engage in learning new words and building your vocabulary when communicating with friends and family or even in the corporate world.
Problem Statement
A lot of people need ways to build their vocabulary to excel in communicating in a professional environment or with friends and family.
We will know this to be true when they have access to how they can learn new words
Goal
To provide a single platform where users can enhance their vocabulary and be flexible in their schedule for studying.
Design Process
Competitive Analysis
I did a competitive analysis To examine 3 Mobile applications of vocabulary learning and analyze some of their strengths and weaknesses of their features.
2. User interviews
I conducted User interviews to get an insight from real people’s perspectives when it comes to learning new words and what they expect when it comes to interacting with mobile applications.
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Participant Count
4
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Duration
15-20 minutes per participant
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Conducted on
July 24th-July 27th 2023
3. Empathy Map
From User interview insights
User Research Findings
Professional & Personal Communication:
Users want to Study words to improve their vocabulary in the Professional and Personal world.
Clear Content:
Users want clear content on what every word means and how they can be used in sentences.
Consistent Platform:
Users need a consistent Platform when they are learning new words to improve their vocabulary.
4. Persona
To define the current problem statement and challenges from the users and formulate potential opportunities to help users accomplish their goals in learning new words
5. User Stories
User stories were created to outline the goals of using VocApp and what users want to accomplish
User Story 1
As an Indian Working Professional in IT, I want to improve my Vocabulary professionally, so I can enhance my career in IT
User Story 2
As a person Getting ready for MBA, I want to be able to establish my vocabulary and Write GRE, so I can use these scores for my MBA Application.
User Story 3
As a social and fun-loving Person, I want to engage in a lot of conversations around us, because it will give me the chance to make friends
6. Card Sorting
Card sorting was done to outline the navigation, features, study methods, goals, and what to expect when learning a new word
7. User Flows
I created User flows to outline the interaction of particular scenarios going from onboarding, looking up a new word, and saving it to collection
8. Information Architecture
9. Wireframes
10. Usability testing
After I created the wireframes I tested the features and functionalities with real users and reitearted according their feedback
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Participant Count
5
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Duration
15-20 minutes per participant
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Conducted on
August 1st-August 4th 2023
Task Report 1: Signup
Based on the testing, users wanted simple access to the signup and not give too much details, so I decided to remove the ’Date of Birth’ Field and keep it simple by letting users give their email and password.
Task 2 report: Search for words
The users found the idea of just a search for a simple word too basic and they wanted other results to pop up.
Task 3 report: Adding words to the collection.
There was some confusion on how to add words to the collection based on the icon I added to the words so I turned it into a button.
11. Final Mockups
The final step was to decorate the wireframes into final mockups with color and images to represent the look and feel of interacting with the App
Styleguide
Prototype Link
Conclusion & Takeaways
This was a fun project as the project content itself gave me the motivation to improve my vocabulary whenever I am speaking at work or with my friends or family.
Working on this project taught me the importance of trying to think intentionally about every element of the project and how it can contribute to a good result in learning new words.