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Role
UX Designer & Researcher
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Duration
4 months
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Tools
Figma, Adobe XD, Photoshop, & Figjam
Problem
The current website failed to provide an enjoyable and intuitive experience and is had broad details about the services they provide.
Goal
To create a user-friendly platform for ordering Indian sweets, snacks, and meals along with spreading awareness for the other services, including Catering and Banquet Dinners.
Discover
The first phase was the discovery phase where I conducted a competitive analysis and User interviews
Competitive Analysis
I started with a competitive analysis to identify some of the competitors of Sukhadia foods.
User Interviews
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Participant Count
5
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Duration per participant
15-20 minutes
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Question count
Figma, Adobe XD, Photoshop, & Figjam
Questions
2. Define
After incorporating data from User interviews I implemented them into personas
Personas
3. Ideate
After User research and defining the problem, it was time to formulate a solution using card sort and user flows
Card Sort
User Flows
4. Design
Next step was to translate my ideations with creating wireframes and prototypes not only for web but responsive web.
