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Role
UX Designer & Researcher
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Tools
Figma & FigJam
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Duration
12 months
Problem Statement
A lot of Formula 1 Fans around the world want to be able to see the races live and keep track of some of the latest updates of the races.
We will know this to be true once we have a platform to fulfill their desires.
Goal
To create a platform for all the Formula 1 Fans where they can keep in touch with the latest updates of Formula 1 and watch the races live.
Design process
Discovery
The first Phase was the discovery was conducting user research and communication with the users, especially Formula 1 Race fans.
User interviews
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Participant Count
6
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Duration
20 minutes per participant
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Conducted on
June 2023
User interview findings
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Clear Content
Users want to be able to have a clear understanding of how to interact with the latest news and races in Formula 1.
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Consistency
Platforms should be consistent in providing accomplishments to certain goals.
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Notifications
Users want to be notified of some of the latest updates in the Formula 1 world.
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Watching live games
Users tend to go for the races live however they use different platforms and it can cause confusion.
Affinity Mapping
2. Define
The next phase was defining the problem statements from User Research by documenting them with Personas and the current Journey map.
Personas
Journey Map
User Stories
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As a person who watches Formula 1 races live, I would like to buy tickets on one particular platform, so I won't have to depend on other platforms.
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2. As a person who is curious about the Formula 1 race, I would love to get notified of some of the latest updates and new races, So I can be aware of what is going on in the world of Formula 1.
3. Ideate
Next phase was crafting creative solutions from the insights I found from User research.
User Flows
Card Sort
Information Architecture
4. Design
After formulating solutions with Card sorting, Information Architecture, and User flows, it was time to craft the wireframes, Mockups and prototypes.
Wireframes
5. Test
After I created the Wireframes I conducted usability testing.
Usability Testing
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Participant Count
6
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Duration
20 minutes per participant
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Conducted on
June 2023
User Tasks
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1. Buying Tickets
You are interested in going for a live race and would like to purchase ticket
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2. Overall navigation of the App
You are about to navigate throughout the Formula 1 App
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3. Racer details
You are a formula 1 fan of a particular racer and would like to know about them.
Results & Reiterations
Buying tickets
All the participants mentioned that ticketing for formula 1 works out in different options and they mentioned that they didn’t see the option to select a certain group and quantity
Before
After
Buying tickets Cont.
As the participants were going through the fictional scenario of buying tickets they all mentioned that the subtotal was missing in the payment details page
Before
After
Overall Observations
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1. High fidelity Preference
Even though all the participants wereable to complete each and every task in this test, they mentioned that they didn’t feel the exicitement of navigating thrughout the low fidelity prototypes and preferred to have them tested on high fidelity
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2. Onboarding process
60% of the participants
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3. Racer details
Initially I divided the racer details into 3 tabs but all the participants said it wasn’t necessary
Mockups
Styleguide
Components
Comparison
The next section is to compare the current Formula 1 App screens vs the one that I created along with the interaction of each scenario
Final Mockups
Prototype link
Conclusion
Working on this case study for Formula 1 has been an immensely rewarding experience, where I had the opportunity to blend creativity with practicality. By focusing on the unique needs of Formula 1 fans, I developed a user-friendly platform that simplifies the ticket-buying process and enhances the overall user experience. This project allowed me to leverage my design skills to create an intuitive and engaging interface, ensuring fans can effortlessly access the excitement of live racing events. The insights gained and the challenges overcome during this project have enriched my skills and underscored the importance of user-centered design in creating impactful digital solutions.